Soulja Boy is grinding hard to establish himself as a business man. The Atlanta rap star recently signed a sneaker and apparel contract with Collipark Music/Interscope Records and Yums Shoes.

Mr. Crank Dat will work with Yums´ designers to create a new Soulja Boy signature shoe for the Block Star sneaker collection, that features graffiti art.

“It clearly demonstrates how music and fashion blend together." said Yums Shoes CEO JP McDade. "The shoes and clothing line allow the wearer to express his or her personality, because each shoe is an individual piece of art. Soulja Boy Tell’em will be able to assist in designing shoes and apparel exactly the way he would want them to look. And with Interscope’s considerable marketing savvy, we expect this effort to be our biggest, most far-reaching yet."

“He built his own brand and we were lucky enough to work with him to take it to the next level,” said Steve Berman, Interscope/Geffen/ A&M President of sales and marketing. “Soulja Boy Tell’em’s innate sense for what his fans want makes him the perfect artist to have a sneaker line… We’re excited to partner with him.”

In related news, Mr. Collipark  revealed that we can expect a lot more from this promising newcomer.

"We are very excited and have high expectations for this opportunity and future Soulja Boy Tell'em endeavors, including movies and television," Mr. Collipark said.