Ludacris has just made history by being the first hip-hopper to sign a mutil-million dollar deal with massive phone company AT&T.

According to SOHH, Luda will appear in television and internet ads and has just wrapped up the filming of the first commercial.

“I had a lot of fun shooting this commercial,” said Luda. “If you like the AT&T commercials you’ve seen then you’ll love this one.”

In the commercial, Luda reportedly plays a guy and a phone. Hilarity ensues when the guy misses an important phone call and the phone tells the audience just what he missed by not having one.

The ads are set to start running sometime next month.

In other Ludacris news, the rapper is also in the studio finishing up his sixth studio album “Theatre Of Mind.” He is also set to star in a new Guy Ritchie (Madonna’s husband) flick with “The Wire” actor Idris Elba. The movie, “RocknRolla,” is said to be out this fall.